Showcase Your Team’s Expertise with Employee Introduction Videos

You’re probably familiar with ‘Meet the Team’ web pages, which give potential clients a first-hand look into your organisation, and allow you to show off one of your most valuable assets – your staff. You might already have one of these pages yourself, but have you considered using it to feature employee introduction videos?

Unlike a simple photo and caption, short video introductions give you the opportunity to really highlight the individual skills of each member of your team in a memorable way. After all, who can communicate their own talents better than the employee themselves, in their own words? Viewers will get a much more in-depth, intimate look at your organisation, leading to greater confidence and trust.

Read on for more information on the key benefits of employee introduction videos.

Emphasise individual skills and experience

There’s a reason you hired your staff, so make sure potential clients know that. Whether it’s years of experience in the industry, specialised skills that make them the best at what they do, or a brilliant personality that means they’re a pleasure to work with, employee videos show what makes your staff great. Remember that your business is built on the strength of your team – once a potential client is sold on the individual members, it won’t be hard to persuade them on the benefits of your overall service.

Connect with potential clients

Putting a face to a name really increases trust, and and shows potential clients that you’re a ‘real’ company, rather than just another potential scam website. Videos multiply this effect, giving a massive boost to your credibility. While scam websites could put up stock photos of ‘employees’ in an attempt to gain trust, there’s no way they’ll have personalised employee videos for each member or staff. Even just a few lines of speech from each of your employees proves a lot to a new visitor to your site, and could be the difference between them getting in touch with you or going back to Google and onto the site of a more credible-looking competitor.

Show your brand values

Employee videos can be created in a variety of styles, so they’re a great way to show off your brand values. If you want to demonstrate that you’re a fun, relaxed company, then informal videos where employees talk about their own interests, as well as their work, are a great option. Having employees talk about previous clients and successful case studies can show off your experience, problem solving abilities, and customer focus, while an emphasis on future plans can show off your ambition. Whatever your values, there’s a way to communicate them through employee introduction videos.

To find out more about how employee introduction videos could help you to better connect with clients and increase your credibility online, contact us for a free consultation today.

New Business? Use Video on Your Website to Build Trust

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Building trust is one of the most important things to do when starting a new business, and it can be challenging. Talking to people face-to-face is one of the best ways to increase your credibility, but isn’t always practical. Using video allows you to speak directly to every potential client who lands on your website, giving you an opportunity to create a real connection that wouldn’t be possible through text or images.

Most small businesses fail within the first five years, with inadequate communication and lack of customer trust being key contributors. Read on to find out how using video can help you avoid becoming part of the statistics.

Reassure potential clients

If you’re a new business operating mainly online, without a physical presence like a shop, then building trust can be tricky. With so many new businesses popping up on the web all the time, clients can struggle to tell the difference between a genuine company and a scam. Video solves this problem. A simple interview with you or your staff shows potential clients that you’re a real person with a real premises, something that can’t be taken for granted nowadays.

Show your expertise

Video is an excellent way to show potential clients that you’re an industry expert. Creating educational videos adds value to your site – visitors will appreciate genuinely helpful content much more than sales videos, and you’re likely to see a big increase in traffic.

Create short explanation videos on topics relevant to your clients, or practical how-to videos that show off your skills. Publishing educational content is an excellent way to make the most of your existing expertise, help clients, and boost your reputation. Establishing yourself as an expert will massively increase your credibility, leading to greater customer trust and more conversions.

Potential clients will come to view your site as a go-to resource for information, and when they encounter a problem that they can’t solve on their own, you’ll be the first company they contact for help. Posting regular content also shows that you’re active – a website that isn’t updated often can really damage your reputation, especially as a new business.

Demonstrate products and services

Being a new business offering a complex product or service can be tough. How can you expect customers to buy from you if they don’t fully understand what you’re offering? Product explainer videos allow you to clearly demonstrate your product or service, and show off all the benefits. Most visitors to your site won’t want to read a lengthy, complicated explanation, but they will be willing to watch a clear, concise video. Explainer videos should be less than two minutes in length, and provide viewers with a simple solution to a problem they face. Creating this type of video can be a great way to really hone in on your unique selling point and create your ‘elevator pitch’, which will benefit you when explaining your product in person. Check out these examples of highly effective explainer videos. You want viewers to trust that your product works, and explainer videos are one of the best ways to achieve that.

The first few years are crucial in defining the success or failure of your business. Get off to the right start with video that builds trust, shows off your industry expertise, and clearly explains what you offer. With these pillars in place, you’ll be ready to grow and develop your business.

Get in touch for a free new business consultation, where we can advise you on the type of video that will benefit your business the most.

Cat Memes, Virtual Farms and Blue and Black (or White and Gold) Dresses: The World Wide Web At 25.

Today marks the 25th anniversary of the public being able to access the World Wide Web developed by Sir Tim Berners-Lee (and a group of other brainiacs) in Switzerland.

You can check out the first webpage here, but it's nothing compared to the media rich pages we're used to browsing in 2016; nearly 70% of all traffic on the World Wide Web will be video in 2017 - a testament to the power of visual content.

Check out this awesome graphical timeline of the World Wide Web's history by Onyx.net

The constant stream of information fed to us by our timelines and news feeds keeps us updated on any and every issue instantly. While some users may complain that the value of information has declined with frivolous 'news' stories like 'Dressgate', the huge viral hit last year surrounding the colour of a dress, taking centre stage on many sites, its use has been paramount in piecing together the course of events following the recent terror attacks across the globe.

The World Wide Web has encouraged a generation to get involved and learn web development, web design and coding for both professional and recreational purposes. Ask any twenty something if they know how to code and most will remember using haphazard coding to decorate their MySpace pages (mine was bright green and featured more Britney Spears images than I want to admit.)

A screen cap from Kim Kardahsian's Myspace circa 2006. (sOURCE: http://www.zmonline.com/media/14302373/kim-myspace.jpg)

A screen cap from Kim Kardahsian's Myspace circa 2006. (sOURCE: http://www.zmonline.com/media/14302373/kim-myspace.jpg)

The World Wide Web has created some of our favourite forms of entertainment. Cat pictures and videos have been around since 2006 and have firmly stayed a staple of the web's media offering. Facebook continues to expand its users content, from virtual farms to the more recent live video streaming service it launched. YouTube's explosive growth has provides us with more than 300 hours of video footage being uploaded every 60 seconds. Take a look at our favourite YouTube videos from the last 10 years below.

The now iconic music video for Rebecca Black's debut single "Friday" had us hooked when it went viral in 2011. We still listen to on Friday mornings to get us in the Friday spirit.

Who could forget the "Evolution of Dance" video that took the world by storm in 2006. It was the most viewed video on YouTube for a number of years before eventually being knocked off the top spot by a slurry of music videos.

YouTube has always been a creative sandpit for fandoms to express themselves. Our favourite fandom video is "The Mysterious Ticking Noise" by the Potter Puppet Pals. Snape... Snape... Severus Snape. DUMBLEDORE!

Do you remember seeing any of these over the last 10 years? Let us know what your favourite World Wide Web memories are in the comments section below!

Boring but important technical bit:
It's important to remember not to confuse the World Wide Web with the Internet. The Internet was launched back in 1969 and refers to the network that carries information between two destinations. The World Wide Web refers to the space on this network where information, such as web pages and documents, are stored.

Tubular Insights: 9 Effective Ways to Repurpose Your Video Content Like a Pro

https://www.flickr.com/photos/stevensnodgrass/5548193945

https://www.flickr.com/photos/stevensnodgrass/5548193945

9 Effective Ways to Repurpose Your Video Content Like a Pro

It's always a great feeling when you get the most out of something, and an even greater feeling when that something is your marketing. More specifically - your video marketing. We're always on the lookout for new ways to repurpose our video content to maximise it's use and share-ability.

With this in mind, we're pleased to share a post from Tubular Insights (FKA ReelSEO) that looks at two specific ways to kick start your video repurposing journey and 9 effective ways to repurpose your content. Take a look at what they said below:

Tubular Insights Says:

Video is one of the best forms of content for repurposing and there are lots of different ways to get creative with it. The easiest way to get started is to transcribe your video content and break it into shorter clips, based on theme and suggested length for various social platforms.

From there, you can use your new written and visual content in various ways to stretch the life of your video(s), improve SEO rankings, target your audience in better ways, increase distribution, and get more eyes on your content.

We've posted the first 3 ways Tubular Insights suggests you can repurpose video content below. Be sure to hit the read more button to find out 6 more ways to repurpose your videos.

Tubular Insights Says:

  1. Use the text from your explainer video and turn it into a “How it Works” page broken into steps.

  2. If you have several testimonial videos from different customers, you can string together clips from different customers based on theme. Find out more about this on the Veed.me blog.

  3. Use clips from a corporate video to showcase different awesome elements of your company culture or zero in on a cool section of your office for a tour/behind the scenes look.

If you've got some video content that you think could be repurposed, call us today to see how we can help you give your video content a glamorous makeover.

Read more from Tubular Insights here

How To Share Video On Twitter

How To Share Video on Twitter

Twitter is a great place to showcase video and native uploads (video uploaded directly to Twitter, as opposed to using a YouTube share link) look beautiful when they auto play seamlessly as you scroll down your timeline. Twitter allows you to upload up to 140 secs of video, which is 2mins 20secs - an ideal amount of time that is long enough to share plenty of information about your company without your audience switching off. We have produced a visual guide of the process to sharing video on twitter and below is a written step by step guide.

  1. Begin by navigating to your Twitter profile page and hitting the Tweet button in the top right hand corner.
  2. Once the Write a Tweet dialogue appears click the camera icon in the lower left hand corner, this will open your browser.
  3. Browse for the video file you wish to upload and click Open.
  4. Twitter will automatically open up a Trim window where you can make your video shorter. By default it selects only the middle 30secs of your video. Drag the edges of the blue trim bar on either side until they are full extended. It's important to play through your video at this point to make sure you haven't accidentally trimmed off any of your clip. Once you've done that hit the done button.
  5. It's time to compose your Tweet. Add some interesting text and relevant hashtags before clicking the Tweet button. Your video will upload and then process before your page reloads and your video appears on your time line.
  6. Bonus! If you want to pin your Tweet & video to the top of your timeline click the three dots that appear underneath the video and press 'Pin to your profile page'. This will then pin the post to the top of your feed.

Do you want to know how to upload videos to other sites? Leave a comment below with the website you want a guide for and we'll make sure we get one up. Happy Sharing!

Case Study: ASG Group - Our Values

To view this video on YouTube click this link: https://youtu.be/CPn0-Svvilg

Case Study

ASG Group wanted to create a video that showed prospective clients that the company was built on strong values, whilst also giving a little background into how and why the company was founded.

We met with ASG Group before production to find out as much about them as we could. This would allow us to create a tailor made video treatment that specifically targeted the clients that matched their business. From this we could produce a shooting script which would ensure everyone involved knew the direction of the video, and what to expect form the final copy. With the developed shooting script in hand we began production. We shot for four hours at ASG's offices and produced a wealth of great content that could be edited together.

We entered post production and created a first draft for ASG to view and feedback on. They gave us comments which helped shape the final video. The completed video was uploaded to YouTube and a digital copy was sent to ASG for them to use directly. We created a custom thumbnail for the YouTube video, transcribed the video and created closed captions. We included a short description about ASG underneath the video, and links to the ASG website and Twitter feed. These steps can help boost the video's ranking on YouTube, increasing impressions and engagement.

ASG have embedded the video into their website, giving potential clients the chance to gain a deeper understanding of how ASG Group works, and can help their business.

Click here to check out the ASG Group site.

Video Transcript:

Andrew Gale: My name is Andrew Gale, and I'm the Group Director of ASG.

ASG was a company that I set up two years ago, and we set the company up with the principle purpose of trying to provide cost neutral solutions to the SME market.

Our consultants team have well over a hundred years of experience between us. Some of us have come up through the corporate ladder, others have run, previously, all their own businesses and have sold them at a profit, and gone on to help work with other clients to share their best practices and what they've learnt.

Marcus Harrison: My name's Marcus Harrison and I'm the Business Development Manager for the ASG Group. The combination of adding value, but also doing it for a really low cost to the business, because we can claim it through funding, is a really unique model that we've devised, and we're looking at strengthening that.

Andrew Gale: We operate four key pillars to our company and the four key pillars are: Operations, Growth, Technology, and Finance.
Around that, we have five guiding principles that we work to: Independence, Objectivity, Confidentiality, Expertise, and Transparency.

If you've got a challenge or a problem in your business why not get in touch with us and our team? We'll build you a cost effective solution that works for you and your business.

 

5 Top Tips For Promoting Your Video

You made the leap and had some great video content produced, now all you need to do is share it. Here are five top tips on how to promote your new video content.

1. Start With Your Website
The first place you should think about putting your video is on your website. This allows any customers coming to your site to see the video, plus it's a great way to boost your SEO. If your video is specific to certain product or service you should place the video on the relevant page but post a thumbnail of your video on the homepage so customers can see it as soon as they visit.

2. Get Social
The next place you should be sharing your video is your social media channels. It's easy to simply post the YouTube share link and say a couple of words but teasing the video with shorter clips before you release the full video can build up interest. A great feature that social sites such as Facebook and Twitter have is called featured or pinned posts. This feature allows you to 'pin' your video to the top of your feed, so it's the first thing people will see when they visit your page.

3. Make Use Of Your Database
A quick way to get your video to people is to email your database, however be sure not to embed your video into the email instead use a thumbnail with a play button that clicks through to your video in your email - embedded video in emails aren't always supported by email clients.

4. Always Have Your Video With You
The great thing about video is that in 2016 it's more mobile than ever. Gone are the days where showing a video on a mobile device meant apologising for the poor quality or frequent appearance of the dreaded 'loading...' sign. Now, keeping a HD copy of your video on your tablet or phone is easier than ever, and enables you to instantly share, or even show your video, to a potential customer.

5. Advertise
If your budget allows for it, you can always pay to advertise your video through display ads, retargeting ads, or through the increasingly popular social ads. Social advertising uses information from the social media site to target your ads to the right people and make sure your video gets seen by people who want to see it.

That's our 5 top tips for promoting your video, all you need to do is get out there and share it!

7 Reasons Why You Need Video Marketing

Video Marketing is the fastest growing online ad format for one reason - it works. If you haven't incorporated video into your marketing strategy then here's 7 reasons why you need video marketing.

1. People Love Video
In a world where 400 hours of video footage is uploaded to YouTube every minute it's clear that people love to watch video. But why? Video enables you to view large amounts of information quickly and concisely, without the need to read long pages of text.

2. Video Brings Your Brand To Life
Having an online business sometimes means that people don’t get to feel an immediate connection with you. You’re just words on a page on their computer. Incorporating a video will allow your customers to see how your product works, or how your service operates, and help visualise themselves using your product or service.

3. Videos Create Trust
If a customer is able to see a product, service, or even your face in a video it instantly creates a trust that text and images can’t offer. Customers will often pay more money to buy something from someone they trust rather than get a better deal from someone they don’t know.

4. Need an SEO Boost?
Studies have shown that search engines are beginning to include video marketing SEO as a way to measure where websites should be in the rankings; even a simple welcome video on your homepage could boost your position.

5. Videos Are Easy To Share
Hosting your video content on YouTube or Vimeo means you have a single link you can use to share your video on your website or email, but remember to upload directly to Facebook and Twitter as you will gain more engagement from native video uploads there.

6. Mobile Users Prefer Video
Mobile users want information fast, and offering a video that provides a quick message about your product, service or company may be the engagement needed for a sale. By also having a video loaded onto your tablet or even your phone you will always have a copy ready to show to a potential customer.

7. Don't Just Take Our Word For It
Video testimonials incorporate nearly all of the above reasons why video can work for you. Your customers want to know you can be trusted, and there's no better way than providing a video testimonial from a previous customer. You create an emotional connection with your potential customer by sharing the previous clients challenge and how you helped them.

If you're interested in incorporating video into your marketing strategy then get in touch with us to discuss how we can help you.