Video Marketing is the fastest growing online ad format for one reason - it works. If you haven't incorporated video into your marketing strategy then here's 7 reasons why you need video marketing.
1. People Love Video
In a world where 400 hours of video footage is uploaded to YouTube every minute it's clear that people love to watch video. But why? Video enables you to view large amounts of information quickly and concisely, without the need to read long pages of text.
2. Video Brings Your Brand To Life
Having an online business sometimes means that people don’t get to feel an immediate connection with you. You’re just words on a page on their computer. Incorporating a video will allow your customers to see how your product works, or how your service operates, and help visualise themselves using your product or service.
3. Videos Create Trust
If a customer is able to see a product, service, or even your face in a video it instantly creates a trust that text and images can’t offer. Customers will often pay more money to buy something from someone they trust rather than get a better deal from someone they don’t know.
4. Need an SEO Boost?
Studies have shown that search engines are beginning to include video marketing SEO as a way to measure where websites should be in the rankings; even a simple welcome video on your homepage could boost your position.
5. Videos Are Easy To Share
Hosting your video content on YouTube or Vimeo means you have a single link you can use to share your video on your website or email, but remember to upload directly to Facebook and Twitter as you will gain more engagement from native video uploads there.
6. Mobile Users Prefer Video
Mobile users want information fast, and offering a video that provides a quick message about your product, service or company may be the engagement needed for a sale. By also having a video loaded onto your tablet or even your phone you will always have a copy ready to show to a potential customer.
7. Don't Just Take Our Word For It
Video testimonials incorporate nearly all of the above reasons why video can work for you. Your customers want to know you can be trusted, and there's no better way than providing a video testimonial from a previous customer. You create an emotional connection with your potential customer by sharing the previous clients challenge and how you helped them.
If you're interested in incorporating video into your marketing strategy then get in touch with us to discuss how we can help you.