You made the leap and had some great video content produced, now all you need to do is share it. Here are five top tips on how to promote your new video content.
1. Start With Your Website
The first place you should think about putting your video is on your website. This allows any customers coming to your site to see the video, plus it's a great way to boost your SEO. If your video is specific to certain product or service you should place the video on the relevant page but post a thumbnail of your video on the homepage so customers can see it as soon as they visit.
2. Get Social
The next place you should be sharing your video is your social media channels. It's easy to simply post the YouTube share link and say a couple of words but teasing the video with shorter clips before you release the full video can build up interest. A great feature that social sites such as Facebook and Twitter have is called featured or pinned posts. This feature allows you to 'pin' your video to the top of your feed, so it's the first thing people will see when they visit your page.
3. Make Use Of Your Database
A quick way to get your video to people is to email your database, however be sure not to embed your video into the email instead use a thumbnail with a play button that clicks through to your video in your email - embedded video in emails aren't always supported by email clients.
4. Always Have Your Video With You
The great thing about video is that in 2016 it's more mobile than ever. Gone are the days where showing a video on a mobile device meant apologising for the poor quality or frequent appearance of the dreaded 'loading...' sign. Now, keeping a HD copy of your video on your tablet or phone is easier than ever, and enables you to instantly share, or even show your video, to a potential customer.
If your budget allows for it, you can always pay to advertise your video through display ads, retargeting ads, or through the increasingly popular social ads. Social advertising uses information from the social media site to target your ads to the right people and make sure your video gets seen by people who want to see it.
That's our 5 top tips for promoting your video, all you need to do is get out there and share it!