Tubular Insights: 9 Effective Ways to Repurpose Your Video Content Like a Pro



9 Effective Ways to Repurpose Your Video Content Like a Pro

It's always a great feeling when you get the most out of something, and an even greater feeling when that something is your marketing. More specifically - your video marketing. We're always on the lookout for new ways to repurpose our video content to maximise it's use and share-ability.

With this in mind, we're pleased to share a post from Tubular Insights (FKA ReelSEO) that looks at two specific ways to kick start your video repurposing journey and 9 effective ways to repurpose your content. Take a look at what they said below:

Tubular Insights Says:

Video is one of the best forms of content for repurposing and there are lots of different ways to get creative with it. The easiest way to get started is to transcribe your video content and break it into shorter clips, based on theme and suggested length for various social platforms.

From there, you can use your new written and visual content in various ways to stretch the life of your video(s), improve SEO rankings, target your audience in better ways, increase distribution, and get more eyes on your content.

We've posted the first 3 ways Tubular Insights suggests you can repurpose video content below. Be sure to hit the read more button to find out 6 more ways to repurpose your videos.

Tubular Insights Says:

  1. Use the text from your explainer video and turn it into a “How it Works” page broken into steps.

  2. If you have several testimonial videos from different customers, you can string together clips from different customers based on theme. Find out more about this on the Veed.me blog.

  3. Use clips from a corporate video to showcase different awesome elements of your company culture or zero in on a cool section of your office for a tour/behind the scenes look.

If you've got some video content that you think could be repurposed, call us today to see how we can help you give your video content a glamorous makeover.

Read more from Tubular Insights here

Case Study: ASG Group - Our Values

To view this video on YouTube click this link: https://youtu.be/CPn0-Svvilg

Case Study

ASG Group wanted to create a video that showed prospective clients that the company was built on strong values, whilst also giving a little background into how and why the company was founded.

We met with ASG Group before production to find out as much about them as we could. This would allow us to create a tailor made video treatment that specifically targeted the clients that matched their business. From this we could produce a shooting script which would ensure everyone involved knew the direction of the video, and what to expect form the final copy. With the developed shooting script in hand we began production. We shot for four hours at ASG's offices and produced a wealth of great content that could be edited together.

We entered post production and created a first draft for ASG to view and feedback on. They gave us comments which helped shape the final video. The completed video was uploaded to YouTube and a digital copy was sent to ASG for them to use directly. We created a custom thumbnail for the YouTube video, transcribed the video and created closed captions. We included a short description about ASG underneath the video, and links to the ASG website and Twitter feed. These steps can help boost the video's ranking on YouTube, increasing impressions and engagement.

ASG have embedded the video into their website, giving potential clients the chance to gain a deeper understanding of how ASG Group works, and can help their business.

Click here to check out the ASG Group site.

Video Transcript:

Andrew Gale: My name is Andrew Gale, and I'm the Group Director of ASG.

ASG was a company that I set up two years ago, and we set the company up with the principle purpose of trying to provide cost neutral solutions to the SME market.

Our consultants team have well over a hundred years of experience between us. Some of us have come up through the corporate ladder, others have run, previously, all their own businesses and have sold them at a profit, and gone on to help work with other clients to share their best practices and what they've learnt.

Marcus Harrison: My name's Marcus Harrison and I'm the Business Development Manager for the ASG Group. The combination of adding value, but also doing it for a really low cost to the business, because we can claim it through funding, is a really unique model that we've devised, and we're looking at strengthening that.

Andrew Gale: We operate four key pillars to our company and the four key pillars are: Operations, Growth, Technology, and Finance.
Around that, we have five guiding principles that we work to: Independence, Objectivity, Confidentiality, Expertise, and Transparency.

If you've got a challenge or a problem in your business why not get in touch with us and our team? We'll build you a cost effective solution that works for you and your business.